Claudio Longhitano

Claudio Longhitano has been managing communications for Ochianu since 2022. His work involves shaping the stories emerging from Calascibetta and the Enna region, applying a method that blends narrative writing with branding strategy. With a background in International Studies and public communication, he possesses a near-obsessive focus on terminological precision and how linguistic choices shape brand perception. He prefers to observe how people interact with spaces—whether at a bar, in a newsletter, or on a website—rather than relying on buzzwords. For him, digital presence is an essential infrastructure connecting rural Sicily to a wider audience. He built ochianu.bar from scratch, believing that technology should serve the narrative, not the other way around. When he isn't managing Ochianu’s communication, he writes about language, marketing, and the complex relationship between content and audience on his newsletter, The Ochianu Files.